About us
Founded and led by Sophie Augustino, one of Tanzania’s few female safari guides and entrepreneurs, Lady Tusk is where passion meets purpose. In a world where women are often told “you can’t,” Sophie built a company that proves we can — and we do. We offer authentic, immersive, and women-led adventures that connect travelers to the heart of Tanzania: its people, its wild places, and its powerful stories. From epic safaris across Serengeti plains to summiting Mount Kilimanjaro, the roof of Africa, every journey we design uplifts local women, supports rural communities, and protects the landscapes we call home.
Whether you’re hiking the foothills of Kilimanjaro, planting trees during a bike tour, cooking with Chagga mamas, or exploring ancient stories at a hidden waterfall, you’re part of something bigger: a wild quest that empowers the women who save it. With Lady Tusk, your trip is more than a vacation.
It’s impact. It’s connection. It’s a change.
Your Adventure,
Your Way!
At Lady Tusk Safaris, inclusivity is our cornerstone. We have room for every type of traveler and we welcome you all with open arms, ensuring a safe and welcoming environment for all.
Your comfort and satisfaction are paramount to us, and we strive to exceed your expectations at every turn.
What We Do
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At Lady Tusk Safaris, we offer exhilarating mountain climbing expeditions. Conquer iconic peaks like Mount Kilimanjaro and Mount Meru, or traverse the scenic Friendship Trail on unforgettable hikes. Our expertly guided tours ensure unforgettable experiences, blending breathtaking vistas with thrilling adventures. Let us guide you to new heights and create memories that will last a lifetime.
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Embark on a captivating journey with Lady Tusk Safaris. Explore Tanzania's 16 National Parks through our expertly curated tours, blending thrilling wildlife encounters, stunning landscapes, and authentic cultural moments.
From the iconic Serengeti migration to hidden gems, your adventure of a lifetime awaits. Book now and let us make your dreams a reality.
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Your comfort and inspiration are our priorities. Immerse yourself in the heart of the wild while enjoying the warmth of luxurious accommodations. Our partner lodges and camps provide a haven of tranquility, combining modern amenities with an authentic safari atmosphere. Relax, rejuvenate, and relish in the enchanting ambiance of your home away from home.
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We’ve set out to employ our safari with women fully. A percentage of our income goes to projects that support East African women’s rights, local businesses, education, and more, giving them a higher sense of self, independence and dignity.
Meet Our Team
Meet our vibrant team at Lady Tusk Safaris, where passion meets expertise. Led by our dynamic female founder, our team embodies professionalism, charm, and unparalleled knowledge of Tanzania's diverse landscapes and wildlife. With patience as our virtue, we're dedicated to crafting unforgettable experiences, from thrilling mountain climbs to mesmerizing wildlife safaris. Join us and embark on a journey of discovery and adventure.
Sophie Augustino
FOUNDER / MANAGING DIRECTOR
Meet Sophia Kwaslema, the founder of Lady Tusk Safaris who transformed her passion into Tanzania's most empowering adventure company. Since 2017, this proud Iraqw woman has been redefining safari experiences from her Moshi base, weaving cultural heritage into every journey while championing women's leadership in tourism. At 34, Sophia proves that following your dreams creates ripple effects—her thriving business actively empowers local women, supports community artisans, and practices sustainable tourism that honors both land and culture. Choose Lady Tusk Safaris and join a movement where adventure meets empowerment, inspiring women everywhere to lead fearlessly.
Stella Mushi
Born among the coffee farms on Kilimanjaro's slopes, Stella carries the mountain spirit of the Chagga people in every adventure she leads. Her journey from wildlife studies at CAWM to advanced EcoTraining certification reflects her deep commitment to conservation and authentic experiences. Whether guiding summit attempts on Africa's highest peak or tracking wildlife across the Serengeti, Stella weaves together Tanzania's stunning landscapes with rich cultural stories, creating transformative journeys that honor both nature and heritage for every traveler she guides.
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Agnes Ndakidemi
For six years, Agnes has carried dreams up Kilimanjaro's slopes as a porter, every step building toward her vision of becoming a guide. This Chagga mother of two finds magic at Barranco Camp, where the summit feels within reach and possibilities endless. Her transition from porter to guide represents more than career growth—it's about opening doors for women in mountain tourism. Agnes believes that supporting her family and empowering other women aren't separate goals, but interconnected paths toward lasting change in Tanzania's adventure industry.
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Ritha Cosmas
Ritha is a proud mother who transforms every trek into a cultural bridge, sharing Tanzania's breathtaking landscapes with international adventurers while celebrating her heritage. Barranco Camp holds special meaning as her favorite sanctuary, where she connects with clients through stories of resilience and wonder. Ritha's passion extends beyond guiding—she's an ambassador for Tanzania's natural treasures, ensuring each journey deepens appreciation for her homeland's extraordinary beauty.
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Jackline
From Dar es Salaam's bustling streets to Tanzania's wildest frontiers, Jackline's guiding journey began in 2022 with determination that refused to accept limitations. Breaking barriers in a male-dominated industry required unwavering courage, supportive relationships, and an unshakeable passion for adventure. Each challenge became fuel for growth, each obstacle a stepping stone toward success. Jackline's story inspires others to pursue their dreams fearlessly, knowing that passion combined with perseverance can overcome any barrier.
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What Makes us Exceptional?
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Our team members have intimate knowledge about your trips and help you choose the one that is the best fit for you from a range of activity levels. This will enable you to move confidently through your adventure or to use an adventure to train and challenge yourself.
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Our adventures connect you with captivating local women. You’ll have the chance to dive into intimate women-to-women cultural exchanges, offering a personal glimpse into their world. Explore new artistic mediums with female artisans, savor Swahili culinary delights, and join the age-old rhythms of Maasai traditional dances. Despite our differences, these experiences reveal shared hearts and aspirations. Join us for a journey of discovery unlike any other.
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Our team is dedicated to supporting you at every step of your journey. From choosing a destination, booking your trip to traveling to Tanzania, we are always in touch with you. Our ground operations are committed in ensuring that you enjoy your adventures to the fullest.
